Equifax invited HR Managers to utilize our new Forms HQ product to better manage all of their compliance needs. User testing was performed to discover consumer pain points, and to summarize the compliance forms process.

The Work Number consumer website underwent a complete strategic refresh to offer a better experience for nonverifiers. It combined consumer-friendly messaging, a modern look and feel, and strategic user experience elements to showcase The Work Number’s value to this important audience. The website is a designated space for employees of data contributors to learn about The Work Number and review, freeze or even dispute their data.

For consumers, The Work Number helps to power life’s key moments, such as applying for a job, mortgage, or social service benefits. Because of this, every touchpoint matters. In some cases, the consumer website may be the only interaction a consumer has with The Work Number, even if they’ve benefited from its automated digital verifications before. This update is part of a strategy to help form positive consumer perceptions of The Work Number and help ensure that the experience for a consumer is as strong as it is for a verifier. 

The Equifax Mortgage Flex Campaign was a multi media initiative starting with LinkedIn paid ad design, product sheet and infographic design, emails, and website updates. This campaign resulted in 1M in increased revenue.

This 2018 Equifax Trade Show booth displayed video on 8 LED tiles. Video was animated in Adobe After Effects and Adobe Premiere. In addition to animation, I directed the booth structure and creative vision. This booth design won a GDUSA award in the Exhibit/Trade Show category in 2018.

An internal campaign was developed within Equifax to not only motivate employees, but also communicate the goals of leadership, which was reaching a goal of $2 billion in revenue within 2 years. This campaign was a multi-media strategy with standup banners, floor banners, digital displays, email banners, and internal communications.

This video was created to celebrate a company milestone. Concepting began with storyboards, and then animation in After Effects. This was meant to be inspiring and celebratory.

In 2022, Equifax creative underwent a brand refresh. This new branding incorporated new shapes, textures, and photography. The vivid colors and shapes represented our vast product offering, and the energy and value we bring to our customers.

This infographic described the typical client onboarding process. It was an inviting workflow that was meant to be informative, and a visual “journey”.

Designed to attract an active audience, consumer facing print ads combined high-end product with active lifestyle photography. Print ads, posters, banners, and counter cards were designed to increase customer awareness and product sales. Bold fonts and energetic photography mirrored the consumer attitude.

A social media campaign was developed to attract Rebel Yell followers and update customers about upcoming events, products, product recipes, blogs and a monthly newsletter. Daily Facebook posts were sent out with product photography. I art directed and photographed these four shots to showcase whiskey and music, product merchandise, steak and whiskey, and pours. Filters were applied in photoshop to add dimension and texture.

Each year Energizer updates Product and Promotional Catalogs, which are sent to numerous retail suppliers. Three catalogs were designed to express the energy and excitement of the Energizer Brand. I had the pleasure of art directing the photo shoot, showcasing the products in use with consumers, and then designing each catalog. Product and merchandising specs were a large part of this catalog, so attention to detail, and organization was key.

Jaguar was looking for a high-end sophisticated launch kit to introduce their new Jaguar XK. This kit was given to dealers with a guidebook, custom invitations, and a letter of instruction, all enclosed in a nice magnetic closure folder. Dealers were then instructed to hold events to draw consumer interest in the vehicle. This kit was a collaborative effort.

Coca-Cola created the Code 10 Campaign as an initiative to gain back fallen retailers. Correspondence was sent monthly with the use of print brochures, emails, and a website design. Energetic and inspiring photography was combined with bold colors and iconic Coca-Cola Branding.

Ansira Agency managed all advertising and Dealer Ad materials on the Acura Ad Builder website. Dealers were looking for an attractive site, with easy navigation, and access to all pertinent dealer information all on the home page. 

Chili's requested a website for their new Steak menu items. This site was a response to an RFP, and included a site design and supporting web banners.

Anheuser-Busch has many wholesalers who market AB products to numerous retailers. AB provides sites that wholesalers can customize to promote their business, and update retailers about new events or products. This new site was a more modern update, and after researching wholesalers wants and needs, the site became much more user friendly and productive.